Business Growth Through Professional Data Cleansing.

By: Dan Vanrenen

17th May 2024

Poor data quality costs businesses an average of £12.9 million annually in lost revenue and missed opportunities. A striking example comes from Uber, which had to repay tens of millions of dollars to its New York drivers due to an accounting system error that incorrectly calculated driver commissions, resulting in underpayments of approximately £720 ($900) per driver.

The Strategic Value of Clean Data

Clean, accurate data forms the foundation of effective business intelligence and decision-making. When organisations leverage professional data cleansing services, they gain access to actionable analytics that drive marketing success and revenue growth.

Key Benefits for Growing Businesses

Enhanced Data Accuracy

Even minor data errors can have massive consequences. In 2018, Samsung Securities learned this lesson when a simple data entry error cost them £240 million due to incorrect dividend payments.

Resource Optimisation

Data scientists typically spend 80% of their valuable time cleaning and preparing data rather than analysing it. By outsourcing data cleansing, businesses can redirect these highly-paid professionals toward generating valuable insights and analytics.

Scalability and Adaptability

Professional data cleansing services offer the flexibility to scale operations up or down based on business needs. This adaptability helps organisations respond quickly to market changes and seasonal fluctuations.

Impact on Revenue and Growth

According to Gartner's research, organisations lose approximately £10.3 million yearly from poor data quality.

Studies show that it costs ten times more to complete work with flawed data compared to working with clean, accurate information.

The Business Case for Outsourcing

Professional data cleansing services deliver compelling benefits:

  • Reduced operational costs through improved efficiency
  • Enhanced decision-making capabilities
  • Minimised risk of costly errors
  • Improved regulatory compliance

By partnering with data cleansing experts, businesses gain access to cutting-edge technology and specialized expertise without the substantial investment in infrastructure and training. This strategic approach enables organisations to maintain competitive advantage while focusing on their core competencies.

Clean data empowers businesses to make informed decisions, target customers more effectively, and achieve sustainable growth. For organisations serious about scaling their operations and improving their bottom line, professional data cleansing services represent a crucial investment in future success.

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